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Privacy Policy

The Privacy Statement applies to the collection, storage, use and dissemination by Urban Strength (ABN 78 901 240 903) (Urban Strength, we, our, us) of your (You, Your) personal information.

Access to Urbanstrength.com.au (Site) is conditional on your acceptance of the terms of this Privacy Statement. This Privacy Policy forms part of the Terms of Use and by using the Site, you agree to comply with these terms. This Privacy Policy applies only to information collected through our Site and not to information collected offline.

At Urban Strength, we treat your privacy, and any Personal Information (as defined in the Privacy Act 1988 (Cth)) that you give to us, and as Device Information and Order Information defined in this Privacy Policy, with the utmost care and respect. The following Privacy Policy explains the information we collect and what we use it for.

As we value your privacy, we take the necessary precautions to comply with the Privacy Act 1988 (Cth).

What information do we collect?

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as "Device Information".

We collect Device Information using the following technologies:

  • "Cookies" are data files that are placed on your device or computer and often include an anonymous unique identifier. Cookies enable the sites or service provider's systems to recognise your browser to capture and remember certain information. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
  • "Log files" track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • "Web beacons", "tags", and "pixels" are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as "Order Information".

We collect information from you when you register on our Site, subscribe to our newsletter or upload photos. When ordering or registering on our Site, you may be asked to enter your name, e-mail address, date of birth, mailing address or phone number.

What do we use your information for?

We use your Personal Information to provide you with information, process your orders and for any related or ancillary purposes, including, without limitation:

(a) to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations);

(b) to personalise your experience;

(c) to improve our website offerings or advertising based on the information and feedback we receive from you;

(d) to communicate with you;

(e) to enable us to comply with any regulatory reporting and legal obligations; and

(f) to enable us to transfer the same to any successors and/or assigns of our business;

(g) Screen our orders for potential risk or fraud.

We may engage third party service providers to assist with delivery, security, professional advisory, banking, payment processing or technology services. These parties may be required to handle your Personal Information and if they do, they must safeguard this information and only use it for the purposes it was supplied, although we are not responsible for ensuring this.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

We do not sell, trade, or otherwise transfer your Personal Information to third parties. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you. However, non-personal visitor information may be provided to other parties for marketing, advertising, or other uses. When you provide Personal Information and request it to be published on the Site, you consent for us to make your Personal Information public.

How do we protect your information?

We will keep all Personal Information we receive from you confidential. We implement a variety of physical and electronic security measures to maintain the safety of your Personal Information.

We restrict physical access to our offices and offer the use of a secure server. All supplied sensitive credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Database. Your credit information can only be accessed by those authorised with special access rights to our systems who are required to keep the information confidential. Unfortunately, no data transmission over the Internet can be guaranteed to be totally secure.

Do we use any third party links?

Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:

  • Facebook: https://www.facebook.com/settings/?tab=ads
  • Google: https://www.google.com/settings/ads/anonymous
  • Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/.

Do Not Track

Please note that we do not alter our Site's data collection and use practices when we see a Do Not Track signal from your browser.

Your Rights

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Minors

The Site is not intended for individuals under the age of 18.

Changes to Privacy Policy

If Urban Strength decides to change our Privacy Policy, we will post those changes on this page, and update the Privacy Policy modification date below.

This policy was last modified in May 2018.

Contacting Us

If you have any questions about this Privacy Policy please contact us using the information below:

[Re: Privacy Compliance Officer]

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